19: 4 Secret Selling Techniques You Must Implement
Wouldn't it be great if you could foolproof your
selling techniques? Yeah, no more customers walking out with empty
hands... no more profits disappearing into thin air! Here are 4
secrets that will help you put money in your pocket, and lengthen your
current customer list.
1. Make It Easy
There's an old adage
that says variety is the spice of life, but hey, too many choices can
lead to indecision and procrastination. We all know what happens when
customers procrastinate... yeah, you lose a sale.
When a customer walks
into your business ready to purchase, and suddenly sees several
options he didn't know were there, he'll stop then decide... which
one? If he's uncertain... well, you lose a sale that was already in
your pocket.
Make it easy for your
customers to decide... yes, I'll buy it... no I won't buy it. Yes and
no decisions are a lot easier to make, and are more likely to put cash
in the drawer.
2. Offer Several Ways To Buy
Too many choices can
overwhelm customers and cost you sales, but options of how to buy open
up avenues for customers to purchase the product they've decided they
need. They say there are different strokes for different folks... your
customers don't all use the same methods to buy. It just makes sense
that if the method they prefer is available, they'll be more likely to
take advantage of it.
Convenience it the key
to attracting buyers in today's fast paced society. What will be the
fastest and easiest for them... credit card, phone, fax, Internet, or
cold hard cash?
3. Keep it Simple
You remember the
frustration of spending 10 minutes pushing buttons on the phone just
to get through a pain-in-the-neck automated ordering service. Heck,
you just wanted to buy one item! Maybe it was the time you had to
click your finger raw, just to jump through the hoops of an online
shopping cart. Yeah, the temptation to just forget it is right there!
Don't frustrate your
customers with intricate ordering processes. Most likely, they just
want to place the order in a few minutes and be done. Let them get
frustrated, and they'll go elsewhere, or just abandon the idea
altogether.
4. Follow Up
One of my favorite
catalog companies always closes out the sale with a special buy that
is available only at the time of purchase. I'm not an impulsive
shopper by any stretch of the imagination, but it stops me in my
tracks every time. I know it's a one-time shot, and I really consider
whether I want or need it before I hang up the phone.
How many items would
your customers buy if you were to follow up every sale with a special
offer? Internet marketers have a world of options at their
fingertips. The products you offer don't even have to be yours... and
you can still make a profit!
Affiliate marketing is
sweeping the Web. Think about it... would your customers benefit from
an ebook that deals with the product they are purchasing? You can
offer it to them, and let the owner handle ordering process while you
collect the commission. It's as easy as 1, 2, and 3 and profitable
too!
Boosting your sales numbers and profit dollars
isn't as tough as it sounds. Implement these 4 simple selling
techniques, and watch your sales steadily climb... and just think...
they didn't cost you a penny!
Who is Allyn
Cutts, and why should you care?
Allyn has spent over
24 years helping businesses like yours find new customers and increase
sales to current customers. Allyn is a marketing and sales fanatic,
providing measurable marketing solutions that drive huge results for
small-to mid-size business clients. Allyn works personally with
clients to design and deliver off-line and on-line direct marketing
strategies that focus on metrics and measurable results. You can learn
more about Allyn Cutts at
www.AllynCutts.com and you can call 610.437.4106 between 10 AM and
4 PM Eastern Time Tuesdays and Thursdays.
