Yeah, procrastination has stolen millions of dollars from the pockets
of business men and women just like yourself. The longer it works on
the customer, the less likely they will be to open their wallet and
hand over the dinero they've been hording there.
Here's how it works First, the customer leaves your store without
making the purchase. Second, time causes the desire for the product
to fade, and distracts them from making their way back. Finally, your
almost customer totally forgets about making the purchase, and you
can kiss potential profits good-bye.
Don't let it happen to you! Make deals so irresistible they just can't
say no, and set an expiration date. Yes, put a little press on them
to buy TODAY! Reward them for complying, and make sure they forfeit
the deal if they don't. Don't be victimized by almost sales that
could be turned into REAL profits!
2. Stay Off The Top Of Their Priority List
Hey, sometimes we need to be reminded of exactly what is and what
isn't important in life. Where we spend our money indicates its level
of importance. Are your customers telling you that your product isn't
significant to them?
Put them where you want them to be with a dramatic word picture that
evokes the emotions that drive purchases. Let me say it this way If
you're trying to sell them a home business let them feel the freedom
of being their own boss, and setting their own schedule. Are you
selling water skis? Get them on the water in the hot summer sun with
the wind blowing their hair and water spraying around them. Let them
FEEL the importance of the decision.
You CAN motivate buyers to put a high priority on your product!
3. Don't Build Trust
Do your customers feel confident that your company will provide the
services that it says it will? How many times have you raised an
eyebrow at an offer that makes big promises? Yeah, if you don't
already know they are a reputable company, you're likely to take
claims with a grain of salt.
Unconditional guarantees give credence to your desire to please
customers. Testimonials are evidence that you have a proven track
record. Put some facts in front of your almost customers. Let them
know a little bit about you and your staff. It's always easier to
trust a person, than a business.
Internet customers are at especially high risks for feeling a
legitimate amount of distrust. After all, anyone can make grand
claims, but who is responsible for upholding them? A personal photo,
a little information, and a phone number where a contact can be
reached go a long ways toward building trust on the Web.
How many almost
customers have slipped through your fingers? You can effectively
turn them into loyal customers who regularly frequent your place of
business with the business savvy insights we've talked about in this
article.
Who is Allyn
Cutts, and why should you care?
Allyn has spent over
24 years helping businesses like yours find new customers and increase
sales to current customers. Allyn is a marketing and sales fanatic,
providing measurable marketing solutions that drive huge results for
small-to mid-size business clients. Allyn works personally with
clients to design and deliver off-line and on-line direct marketing
strategies that focus on metrics and measurable results. You can learn
more about Allyn Cutts at
www.AllynCutts.com and you can call 610.437.4106 between 10 AM and
4 PM Eastern Time Tuesdays and Thursdays.
