30: Postcards: The Unbeatable Vehicle For Driving Traffic to Your Website
Forget about the
old-fashioned, outdated postcards with their yellow tinges and jagged
edges. Today's professional postcards have them beat a thousand times
over! Bright colors that create high impact, clip art the jumps off
the page, and quality design spell out new, modern and cutting edge
marketing tools.
The great thing
about the postcard is that even with all of its high tech
construction, it still carries a personal, easy-to-read message that
will produce results!
Everytime you go to
the mailbox, you get more junkmail than REAL mail, right? Sure we all
do. We stand at the trash can, mentally label each envelope as
something to look at or something to pitch, and that's that.
Advertisements hidden by envelopes never even get opened. Postcards,
on the other hand blare their message loud and strong with a quick
glance. No need to go through the hassles of opening them.
What does this have
to do with Internet marketing and your Website? Think about it... how
do most Internet marketers go about driving more traffic to their
site? Yeah, of course... they use Internet marketing techniques.
Postcards are an age
old method of marketing that most Internet marketers are overlooking.
They've been proven to be one of the most effective of all advertising
mediums, why not use them to send customers to your Website?
A 4 x 5 postcard
costs less than 10 cents, is less expensive to send than ads in an
envelope and carries a strong impact. They're easily tacked on the
refridgerator or in an office cubicle as a reminder to the busy
readers who want to visit your site, but don't have the time right
away.
Postcards are
inexpensive, personal, simple and guarantee 100% exposure to your
audience. You can't find a marketing tool that will produce a better
rate of return... try it and see. Get one over on your competitors
who are missing out on the best advertising tool on the market!
Who is Allyn
Cutts, and why should you care?
Allyn has spent over
24 years helping businesses like yours find new customers and increase
sales to current customers. Allyn is a marketing and sales fanatic,
providing measurable marketing solutions that drive huge results for
small-to mid-size business clients. Allyn works personally with
clients to design and deliver off-line and on-line direct marketing
strategies that focus on metrics and measurable results. You can learn
more about Allyn Cutts at
www.AllynCutts.com and you can call 610.437.4106 between 10 AM and
4 PM Eastern Time Tuesdays and Thursdays.