Sure you want
everyone to benefit from the opportunity for freedom you have to
offer, but face it... not everyone has an interest in extracting
themselves from their comfort zone. Successful MLM marketers are
willing to step out on a limb, and to change themselves. No, it's not
for everyone.
Who are the people
most likely to be ripe for a change? Identify your prospects, and
target your marketing strategies toward them. Don't waste time and
energy casting your pearls before the swine. Invest where it counts.
2. Invest In Low
Cost Leads
Bigger isn't always
better, though we tend to think so! Small ads, postcards, and other
low cost advertising methods are powerful advertising agents. They're
small, too the point and effective... generating a higher than average
percentage of inquiries.
Leads are crucial to
MLM success. You don't necessarily have to make the sale with the
advertisments. Making contact is just as important. Your
advertisement may simply direct them to your Website where you gather
the contact information you need.
3. Stir Up
Desire
Most people have
dreams tucked away deep inside. Many have lain dormant for many
years. You never know who it is that will respond to your advertising
campaign, but you can be sure that it'll take an emotional connection
to spark them to action.
Emotional
advertising is effective because it puts people in the seat of the
purchaser, or in this case the MLM marketer. They get to feel the
bonuses and freedom of financial success. They can experience the joy
of being their own boss, with a few cleverly written words.
4. Call To
Action
The best time to
encourage a prospect to make a commitment is NOW. Immediate action
is they key to claiming the sale or signing up a new member. Think
about it... when procrastination takes part in the picture... nothing
much gets accomplished. Sure, they're going to get around to it
someday, but usually someday never gets here.
5. Follow UP
What happens when a
prospect doesn't bite the first time you put the bait in front of
them? Well, that's pretty much up to you. They can sit around and
eventually forget all about the offer you dangled in front of them.
Or... you can keep a line of contact open that constantly reminds them
of the opportunity that is just waiting for them to snatch up.
Implement follow ups
and you'll increase your success rate by 50 percent. Check back every
month for a while, then every 6 months. A lot can happen in life
during a six month period. You never know just what changes might
spur them into doing something else with their life... you want to be
there for them at that perfect time.
Who is Allyn
Cutts, and why should you care?
Allyn has spent over
24 years helping businesses like yours find new customers and increase
sales to current customers. Allyn is a marketing and sales fanatic,
providing measurable marketing solutions that drive huge results for
small-to mid-size business clients. Allyn works personally with
clients to design and deliver off-line and on-line direct marketing
strategies that focus on metrics and measurable results. You can learn
more about Allyn Cutts at
www.AllynCutts.com and you can call 610.437.4106 between 10 AM and
4 PM Eastern Time Tuesdays and Thursdays.
