Marketers from every
niche have common ground when it comes to bills. Yeah, every month
there's a new stack of bills demanding to be paid. Will there be
enough profit to slide right through bill paying time without a
flinch? Or do you find yourself fretting about whether you'll even
break even? You don't have to be victimized by envelopes and 8x10
sheets of paper. Implement these 3 techniques to boost your sales.
1. Find More
Customers
The first thing that
comes to mind when we think of making more money is getting more
customers through our doors. In fact, the majority of advertising
focuses on doing just that. There are several things you can do to
entice more customers to buy from you.
Implement Follow-Ups
Marketing gurus have discovered that follow ups can increase your
customer conversion rates by as much as 50%. Now, that's a whopping
improvement! Don't let potential customers fade away. Keep the
doors for future communication open, and watch the drastic growth in
your profits.
Encourage Referrals
Every satisfied customer will tell 3 friends or family members about
your business - without encouragement. Imagine what would happen if
you start rewarding their efforts.
Get Free Publicity
Nearly everyone keeps a sharp eye on the local news. Hey, it's funner
to know what's going on when you personally recognize the names and
faces in print! Find ways to make your business newsworthy and catch
the attention of potential customers without even paying advertising
fees.
2. Sell More Per
Customer
Think about it...
how can you get every customer that walks through your doors to spend
more money before walking back out the doors? Here are 3 sure-fire,
profit increasing tips:
Increase your prices.
Hey, that might not be as bad as you think. Along with the price
increase, focus on increasing the perceived value of your product.
Yeah, we all expect to pay a little more for high quality stuff. Not
everyone is bent on finding the absolute cheapest price in town...
they may be more interested in lasting quality.
Add some higher end products or services to your business.
It's never wise to put all of your eggs in one basket. That's why
wise marketers diversify their products and services. Think of it
this way... higher priced products may not make as many sales, but
each sale will bring in a much greater profit. You don't need to make
as many sales to come out on the best end of the deal.
Upsell
Offer every customer an additional product that accents his current
purchase at the register. Hey, maybe they forgot they'd need
batteries to go with the toy they're getting for their niece's
birthday gift! You can be a hero... a richer hero.
3. Sell More
Often
The fact that it's
easier to sell to the people who know and trust you is obvious.
Sometimes we get so focused on new customers that we miss the gold
mine in our own back yard. Take advantage of the hard work you've
invested in winning the loyal customers you already have with these
ideas:
Create a Special Deal
Show your customers you appreciate them and understand their needs
with a special offer catered just for them. You'll be thanking them,
and selling more in the process.
Add New Products
Increase the number of products you already have available -
especially products that your customers have asked for. They'll know
that you're looking out for them, and you'll take their thanks to the
bank.
Communicate
Resell yourself on a regular basis. Don't forget to let them know
about upcoming specials that they'll appreciate. Most of all... keep
selling them on the benefits of the products or services you offer.
Who is Allyn
Cutts, and why should you care?
Allyn has spent over
24 years helping businesses like yours find new customers and increase
sales to current customers. Allyn is a marketing and sales fanatic,
providing measurable marketing solutions that drive huge results for
small-to mid-size business clients. Allyn works personally with
clients to design and deliver off-line and on-line direct marketing
strategies that focus on metrics and measurable results. You can learn
more about Allyn Cutts at
www.AllynCutts.com and you can call 610.437.4106 between 10 AM and
4 PM Eastern Time Tuesdays and Thursdays.
